Want to gain a profit. In addition, Al Beltagy evaluates the kind of facilities that could draw people to want to buy in that place. “It has to have a unique selling point,” he said.

The marketing team of the developer does the market research and evaluates what they need. Next, the sales team decides the appropriate measurements of the spaces in terms of what will sell and what won’t. They decide what is appropriate for the client who they are selling this project to. YBA then evaluates the most appropriate solutions to make sure everyone involved profits from the project.

“Architecture is a reflection of our lifestyle, a reflection of the demands of the people, a reflection of the demands of the developers, a reflection of our capabilities of execution, and a reflection of our capabilities of financing projects,” Adel said.

According to Adel, developers want to leave landmarks in the world, create something that improves the quality of life, create something sustainable and earn a profit.

“We also have to consider the appropriate style and theme of the project for the user. In real estate projects, we have to think in terms of what will sell. We could execute a project that included all the architectural values, but it won’t matter if the project does not sell,”

Al Beltagy said.

“The process has to be researched

extensively, and the thought process behind it is different than other kinds of projects because there are other factors involved that we have to consider.”

Next, comes the design process. Al Beltagy has reached a final conclusion in all of the different factors mentioned earlier and implements it to the design process. Next, Al Beltagy works on an internal brief for the designers to use when they are working, so they understand exactly what they are doing.

“We usually start

with around 30 ideas for one project, but we eventually settle on five to six ideas,” he said. “It’s an ongoing process. We might develop those few ideas and realize we need to do something different. That is one of the things that differentiates us. In our design work, we don’t decide on one idea and stand firm by it.

When we work on a project, we are open to trying different things and adjusting along the way. We don’t know what the project will look like at the beginning.”

In short, Al Beltagy’s architectural philosophy is as follows: first, he does extensive research; second, he reaches a conclusion based on the research; third, he starts thinking of design ideas; fourth, he develops and alters the ideas along the way (the architectural drawings are done in this phase); and lastly, he presents his ideas to the owner of the project. If the owner of the project is satisfied, then the contractors start working, and Al Beltagy and his team start observing this process to make sure everything is executed the way it should and if there is a need for adjustments along the way.